Licensing can be a useful way to earn extra income by permitting other uses of your work in exchange for money What is licensing? Managing licenses Although you can manage your own licensing directly with individual companies, this is be time consuming and complicated, with careful negotiation and some legal knowledge required.
Payments There are a few different ways that a license might operate in terms of income: Flat fee licenses will provide you a one-off payment for a specific use of your work. They are useful because they are simpler, but if licensing for a mass multiple product you may miss out on income if it sells better than expected.
Royalty payments can be negotiated on a per-unit-sales basis, such as use on clothing or other high-volume editions. They should always be calculated on gross income i. Advances are sometimes paid, usually for commissions, where some money is provided to you up-front and then deducted from future royalty payments. If future royalties do not cover the advance, you may be required to pay some or all of this back.
This is one of the predominant models for writers and designers. You may also try to negotiate a guaranteed minimum payment for the contract so you know the least amount you will be paid.
When negotiating, consider: the type of product or purpose the licensee wants to use your product for the quantities they expect to make, or sell your own popularity in helping those sales — if you or your work are well known, people will want to buy a product because of its association with you Royalty and flat fee payments generally need to be individually negotiated, but the DACS rate card could act as a rough guide for different uses.
Exclusivity There are two main types of license: exclusive and non-exclusive. Common mistakes Assigning artwork instead of licensing — an assignment means effectively you sell your copyright and all interests in the work, meaning for a single fee the purchaser can do anything they want with it, without your permission. Exclusive rights — an exclusive agreement means that, if the licensee does a bad job with your work, you are unable to work with anyone else until that agreement lapses.
Also be sure to check out our interview with Kelly Rae Roberts! Art licensing is not for everyone. In addition to being willing to create art along popular trends, fashions, and color schemes that are most likely to sell merchandise, you have to be willing to work with third parties, taking feedback and making changes that you may not feel are necessary. That being said, art licensing can be a great fit for some artists. In the Information Age it is easier than ever to begin learning something new.
Throughout this article we have shared multiple resources, both here on The Abundant Artist and on the site Tara founded, that will help you get started. Why not give art licensing a try? Let us know how it goes! Thank you for this well thought out article. Amazing amount of information here. Thank you so much and love to whoever wrote it. Thank you so much for all the resources and information you provided.
I am just getting started researching art licensing. This was so helpful and gave me lots to think about and plenty of places to look. Your email address will not be published. What is art licensing?
Are you willing to collaborate with a third party on every piece of art you license? How do you create art manufacturers will want to license? How do you get started licensing your art?
Is art licensing a lucrative business? How much can I expect to get paid for licensing my art? A few companies that license art: All of these companies license art onto their own products, then sell those products in larger retail chains nationwide. Final thoughts Art licensing is not for everyone. Comments Thank you so much your article. It helped me a lot. This is the exact article I was looking for! We're in it together! Mother's Day Art. New Artwork. Getting ready for the Tradeshows?
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Simply click here to register. Click here to activate your subscription. Licensing is the use of a trademarked or copyrighted name, likeness, logo, trademark, character, brand, design or other image in conjunction with a product or service in order to maximise sales of that product or service.
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