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Pre-design templates, themes, background and scenes to create dynamic outlook. Installation Get this app while signed in to your Microsoft account and install on up to ten Windows 10 devices.
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Comparative attributes of Motion Graphics and Animation As the task of defining motion graphics may still be unconcluded at this point, one may resort to understand and define motion graphics as an independent discipline by tracing its history.
A Brief History Motion graphics or typographical animation has been used by the film and television industry for decades in order to present and promote movies and TV shows, while this industry has adopted traditional animation techniques in its arsenal of tools, it is also known for pioneer research and development of new techniques, mainly in computer graphics.
In the first half of the 20th century the field was not considered a subject itself, being identified with experimental work of artists, animators and programmers.
There is no doubt that Saul Bass is the most influential designer pioneering the use of moving graphics applied to film titles, his work still inspires generation after generation, consolidating the art of the title sequence as part of the film culture. Binder is known for the opening credits for James Bond movies, landmark icons of film history. Titles sequences can be considered an art form in itself.
Technical advances in the s such as motion control and optical effects took the art of film graphics to a new level. The Quantel Paintbox became the landmark platform for the production of television graphics in the s, it was a very expensive system, so with the exception of music videos and advertising, there was a lack of creativity in the period, especially in network TV. British designer Martin Lambie Nairn, was a notable exception, and took broadcast design profession to a new level.
His work for the BBC, Channel 4 Lambie Nairn, , and many other networks was conceptual and highly well executed, raising the bar for a whole generation. One of the most important changes came with the introduction of Cable TV, opening the doors of the stations to a new generation of designer. In the s desktop video systems revolutionized the market. Today motion graphics has established itself as a field of work, its boundaries with animation, special effects and user interface design are loose, while dialoguing with all these fields, and it has consolidated as a design discipline that has become more ubiquitous as we see motion involved in electronic displays surrounding us.
In , I began offering a motion graphics course to design students at FAU USP, an architecture school with a modernist orientation at the same university and I was impressed by how the output from the design students was completely different from the film students, even though the subject matter was the same.
Time proved me wrong, the sequence of the courses made no difference in the final output or the ability of the students to produce the final project. Film students at ECA USP the Communication and Arts School, seemed to prefer to concentrate on illustrating a story, choosing techniques and styles based on the selection of references they shared collectively or that I presented in class and rarely set themselves to research new forms of visual language.
On the other hand, design students have more difficulty with story telling and the temporal aspects of audiovisual communication, a fact that is countered by a broader visual arts repertoire that allows for more opportunities for experimentation. The design school does not fully comprehend the importance of motion graphics within the design curriculum and tend to place the field within the realms of Graphic User Interface Design, while the Film and Television Department where I teach at the communication and arts school either see it as part of the postproduction process emphasizing the technical aspects.
Free download Read online. Description Table of Contents Details Hashtags Report an issue Book Description This book is for people who build for the web and want to add animation to their designs and sites. A bit of basic CSS knowledge is needed but I won't assume any knowledge of transitions or animations.
We'll start with the basics, and through a mix of theory and practical examples, learn all about transitions and animation.
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